This month, Ball Corporation, the world’s largest canmaker and SKIWATER® will be showcasing the Alumi-tek® bottle, one of Ball’s key innovations, at Internorga, Hamburg from 17-21 March 2017.
Austrian based SKIWATER® Beverages is the first European adopter of the Alumi-tek® technology, which combines the portability, recyclability and freshness of an aluminium can, with all the benefits of a bottle, filled with their signature sparkling organic raspberry juice.
The Alumi-tek® bottle from Ball ensures SKIWATER® is accessible to on the go customers. With a wide mouth and re-sealable lid, the 16 ounce high quality aluminum bottle gives the SKIWATER® flask stand out packaging and bold graphic design.
Ball and SKIWATER® will present the bottle together at the Internorga Trade Fair this month in Hamburg at the SKIWATER® stand 211D in Hall B4.
Arjen van Zurk, Marketing Manager at Ball comments: “We’re delighted to be presenting our Alumi-tek® bottles at this years Internorga Trade Fair in collaboration with SKIWATER®. The Alumi-tek® technology showcases the sustainability credentials Ball is extremely proud of, as well as being popular with beer drinkers and sports fans.”
“The branding potential of the Alumi-tek® bottle demonstrates both design and innovation potential which SKIWATER® has used to convey their bold branding and brand heritage.”
Jitse Rupp , SKIWATER® founder, adds, “We were looking for an innovative, sustainable packaging that would present our sparkling organic raspberry juice in the right way. So far we had exclusively used glass bottles, but we wanted something more practical for people on the go. We were inspired by the clean lines of a 1920s hiking bottle made of aluminum which is revolutionary for the time.”
“The aluminium bottle has been the trusted companion of mountain enthusiasts for over a century and we wanted to build on that heritage with a packaging that uses this time-tested material in an innovative way.”
“Our Organic Alpine ingredients and low-sugar recipe set us apart from other soft drinks and we wanted our new packaging to do the same. We are proud to be the first European brand to use this innovative design. Our customers are both active and environmentally conscious, so a reclosable lightweight bottle that is infinitely recyclable is a great fit for the SKIWATER® brand.” For more information about SKIWATER®, visit www.skiwater.at
forrás: ball.com 2017.03.13
