Nestlé is introducing paper straws for its packaged drinks in Indonesia and Malaysia, replacing plastic straws. This is another step forward in Nestlé’s ambition to make 100% of its packaging recyclable or re-usable by 2025.
In Indonesia, the Nescafé ready-to-drink varieties Lively Yuzu and Cool Coconut will feature paper straws from the fourth quarter of this year. Starting in December, Nestlé Malaysia will pilot paper straws for its Milo UHT 125ml drink packs. These changes alone will avoid the use of a total of 70 million plastic straws across the two countries in a year’s time.
Following these pilot initiatives, paper straws will be used for other ready-to-drink products in the region.
The two market innovations are part of Nestlé’s broader vision and action plan to achieve a waste-free future. Amongst other measures, Nestlé announced in January that it would eliminate all plastic straws from its products. The company has already started introducing paper straws on products in Brazil and the Dominican Republic.
forrás: nestle.com 2019.09.27